In 2017, we set out to produce Fullsterkur, a documentary exploring the strength culture of Iceland. Fullsterkur is the third documentary film in the Strongland series that has aired on Netflix and CBS Sports. We filmed for 11 days all over the country and we returned home with over 22TB of RED and Inspire 2 drone footage.

As we processed the footage for the edit, we found out that Adobe Premiere has a limit in its timeline length capabilities and that limit is 24 hours.  Yes, we inadvertently created a 24 hour timeline! We scaled back the timeline to multiple working prep timelines and got to work on crafting the narrative. The editing process took up to ten months to complete, working with footage both in English and Icelandic. In the end, we had a finished documentary that was 87 minutes long.

Then came the challenge to encode the master sequence. We master our projects ProRes HQ 422 in 8K resolution.  Fullsterkur was going to be a huge export. How big? 1.8 terabytes. We decided the best idea was to encode it directly onto the local drive and not to an external drive, fearing corruption encoding a file that size. The time it took to encode the master was an astonishing 28 hours! After a couple of encoding miscues, within a week, we had a finished ProRes HQ 8K master.

We had to make specific encoded files for distribution, this included Netflix, CBS Sports, YouTube and the Austin Film Festival, where it was a marquee feature.

We are proud of the international audience reach of Fullsterkur where it currently has a IMDB rating of 8.3/10 and is widely considered a documentary masterpiece.